Everyone thinks the “big idea” is the secret to starting a business. The million-dollar app, the product no one’s ever seen before, the magic invention.
The idea doesn’t matter.
I’ve seen too many people sit for years waiting on the perfect business idea — while others with average, even boring ideas pass them by and build something real.
Why the Idea Doesn’t Matter
- Execution beats ideas every time.
The world is full of people with brilliant ideas who never act. What separates a “dreamer” from an entrepreneur is action. - Customers define the business.
A business isn’t about your cleverness. It’s about solving someone else’s problem. The market decides what’s valuable, not your imagination. - Action creates clarity.
You don’t need a lightning-bolt idea. You need movement. Test, learn, and adjust. That’s how real businesses are built.
My Story
When I first stepped into business, I thought I needed something groundbreaking. But most of what I’ve done — rental real estate, teaching high-school math, consulting, software development — wasn’t unique. What mattered was finding people who had a problem and showing them I could solve it.
Every time, the “idea” took a back seat to simply talking with people, offering a solution, and getting paid.
One thing I am sure of – THERE ARE NO UNIQUE IDEAS!!!
What To Do Instead of Waiting for the Perfect Idea
- Write down 3 skills/experiences you have.
- Share it with 5-10 people. Get feedback. Look for EMOTIONAL connection to the idea or distance. (People that would care not just man on the street)
- Pick the one idea that wins.
- Create a price plan – pay me X and I will solve Y
- Start putting this in front of customers. TODAY
- Repeat daily with X customer per day.
That’s it. No complicated plan. No perfect idea. Just start.
Related Episodes
If you want to go deeper into this topic, check out these past episodes:
- [Ep 137 – How to Find a Business Idea for a Side Hustle]
- [Ep 112 – Five Tricks to Help You Find Ideas to Start Your Own Business]
- [Ep 086 – How to Find a Good Business Idea]
- [Ep 085 – How to Keep Someone from Stealing Your Idea]
- [Ep 055 – Is My Business Idea Good?]
- [Ep 026 – How to Tell if Your Idea is a True Opportunity]
Final Word
Stop waiting for the “perfect idea.” It doesn’t exist. What matters is solving problems and getting paid to do it.
👉 I am inviting 5 people to work with me this fall to help you hit the $2000 revenue mark. If interested shoot me an email!
0 Comments