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Listen on Spotify Listen on Apple Podcast Most people I talk to say the same thing: “I want to start something on the side… I just don’t know what.” It sounds like an idea problem. It’s not. It’s an awareness problem. Because the truth is, most people already have...

I didn’t walk in offering to rewrite software.

I didn’t pitch features.

I made a simple claim:

“I can save your $100K investment by showing you what to remove.”

That was it.

This episode of Company of One is for the experienced professionals who feel that pull toward consulting but can’t quite see the path from where they are to where they want to be. The ones waiting to feel ready — not realizing the person people want to hire already exists.