Last week I started a series called How to Create Your First Information Product in 30 Days where I promised to let you look over my shoulder as I create an information product of my own. And, in case you are just joining in, I hope you, too, will take the challenge...
042: How to Create Your First Information Product in 30 Days [Podcast]
Want to know how to create your first information product in 30 Days? I am going to show you how. Today I will give you the steps, and over the next few episodes I will let you behind the scenes as I create a product. I invite you to join me and create a product of...
041: Passive Income from Information Products: The Lies and The Truth [Podcast]
Passive income from information products is history. Or, as Jerry (a devoted listener) put it "In a world where the value of information appears to be in rapid decline due [to] the sheer volume of web-based information and the extent to which such information is free...
Be Thankful for the Gift
Today is a celebration for those living in the United States. A day of giving thanks and being thankful for the gift we have been given. As you go about today, be thankful for what you have been given. But as you are thankful, I would like to ask you search and find...
Results of My 2013 Survey
Last week I asked for your feedback. Part of me expected no one to take the survey. But I was pleased, and humbled, to see the response and the feedback. Many of you shared specific information that helps me understand why you read the posts or listen to the podcasts....
Please Take My 2013 Reader Survey
I want to make my blog better and more relevant to your needs and interests. To do that, I need to know more about YOU. As a result, I have created my 2013 Reader Survey. Would you please take a few minutes to fill out the survey? By doing so, you will ultimately be...
Triggers to Buying – According to Neuroscience
Do you know what causes people to spend money? If you work for a living, then knowing what influences a person to reach into their wallet should direct your actions daily. In the book Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain authors...
026: How to Tell if Your Idea is a True Opportunity [Podcast]
Weekly I am approached with new ideas for businesses. Ideas are easy, but few find true opportunity. Determining the difference between an idea and an opportunity is a critical first step in the evaluation of a business's potential. Let me show you how I perform an...
How to Create an Elevator Pitch
An elevator pitch is a quick statement made to entice an investor to consider investing in your idea or company. They are called "elevator pitches" because they are designed to be to delivered in the time it takes to ride the elevator. When done well, the elevator...
024: Personal Branding: Showing Them You are a Leader [Podcast]
This week we complete the three part series on personal branding. In the first two we dealt with first impressions and actions. Episode 022 - Personal Branding from First Impressions - Controlling that critical first impression Episode 023 - Personal Branding from...
How to Setup a Self-Hosted WordPress Blog
In my last post I shared why you should setup a blog for your brand. In this post I will show you how to setup a self-hosted wordpress blog. Even though I often work with technical people, many do not know how easy it is to get started. [youtube id="LsHcrKB3AXs"]...
022: Personal Branding on the Job | Six Steps to a Better First Impression [Podcast]
When I teach about being a Company of One, people always want to know how to they can better market themselves on the job. They do their jobs well, but they are never sure about how to control their personal branding. Photo courtesy of Flickr.com/Creative Commons...
What Customers Expect from Customer Service
Yesterday I spent well over an hour trying to get customer support from Rosetta Stone for my son's Spanish course. It was one of the worst examples of service I have experienced. I felt as if they were telling me it was a privilege that I was allowed me to be their...
021: How to Get a PhD [Podcast]
Have you ever considered a PhD? Recently I have found myself answering a lot of questions from those considering how they too can put "doctor" in their title. Photo courtesy of Flickr.com/Creative Commons[/featured-image] I tell people the magic to getting the PhD is...
Education at Work
[guestpost]This is an excerpt from chapter 2 of my book Resumes are Worthless. Hope you enjoy! [/guestpost] Twelve years of school. This is where most of us really start our careers. In theory, those twelve years of basic education prepare us for the world of work....
020: Five Steps to Becoming a Paid Authority [Podcast]
Did you know you are a teacher? Think about how many people you help day-to-day by giving advice, showing them how you do something, or just keeping them up to date with the latest political or Hollywood gossip. Either way you look at it, you are teaching and...
Why I Will Ignore Your Email Message
In a recent post, I dealt with how to write effective emails. Consistently people ask me questions like "…but what do you do with the incoming email? How do you deal with the daily deluge?" and "…how do you check email and manage your email time so it does not...
Thank You for Changing My Life
Thanks for changing my life. Ever heard these words? I have heard them a lot lately. But, this is not bragging. In fact the people saying it are giving me the credit for much of their work. I did not change their life. They did it. I just gave them a toolbox to work...